email marketing

Email marketing offers an effective and cheap way to maintain a dialogue with potential and existing customers. Carefully considered email communications can generate increased repeat visits, increase purchase freqency and drive up average order values.

Intelligent email campaigns based on customer insight

The key is being intelligent about what you know about your customers and email recipients, respecting their chosen preferences and tailoring email content based on previous site behaviour. Too frequently businesses fail to recognise the value of their customers’ data, continuely bombarding them with emails using tenous or repetitive content. It is all too easy for recipients to unsubscribe.

Lumoriant email marketing services can help you plan your email marketing campaigns from initial concept through to email creative, content and delivery. Even if you already have an email communications platform in place Lumoriant can help increase email open rates, click through rates and overall conversion from your email marketing campaigns.

Call today on 01423 857957 for an impartial review of your email marketing activity.