Trending stories – being ahead of the curve

It’s surprising how fast new stories can get picked up by Google and other search engines. It confirms the advice that adding new content and keeping a site fresh will improve your chances of being listing more frequently in SERPs.

It also helps to maintain your existing rankings and encourages your users to return to your site if they are confident that there will be something different for them to read or engage with on their return.

The up-dates don’t need to be extensive for instance coming your Twitter feed with your site can help deliver the frequency of up-date in bite size chunks. It helps if there are calendar events which you are either promoting or plan to attend.

Blog posts, news stories, maps and images are now all frequently given prominence on the 1st page of Google.