Lumoriant web marketing» – Lumoriant web marketing http://www.lumoriant.co.uk web marketing and seo services in Harrogate North Yorkshire Fri, 05 Feb 2010 21:38:19 +0000 http://wordpress.org/?v=2.9.1 en hourly 1 SEO Services http://www.lumoriant.co.uk/seo-services/ http://www.lumoriant.co.uk/seo-services/#comments Thu, 17 Sep 2009 15:27:51 +0000 admin http://www.lumoriant.co.uk/?p=218
  • Web marketing
  • Don’t think about SEO first – think about your audience
    • ]]>     Lumoriant offers search engine optimisation (SEO) services including a comprehensive SEO review of your current website. Call today to start improving your Google search engine rankings.

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    1. Web marketing
    2. Don’t think about SEO first – think about your audience

    ]]>     http://www.lumoriant.co.uk/seo-services/feed/ 0     Trending stories – being ahead of the curve http://www.lumoriant.co.uk/trending-stories-curve/ http://www.lumoriant.co.uk/trending-stories-curve/#comments Sat, 12 Sep 2009 19:49:19 +0000 admin http://localhost/lumoriant/wordpress/?p=178
  • set up Google alerts to stay ahead in your industry
    • ]]>     It’s surprising how fast new stories can get picked up by Google and other search engines. It confirms the advice that adding new content and keeping a site fresh will improve your chances of being listing more frequently in SERPs.

    It also helps to maintain your existing rankings and encourages your users to return to your site if they are confident that there will be something different for them to read or engage with on their return.

    The up-dates don’t need to be extensive for instance coming your Twitter feed with your site can help deliver the frequency of up-date in bite size chunks. It helps if there are calendar events which you are either promoting or plan to attend.

    Blog posts, news stories, maps and images are now all frequently given prominence on the 1st page of Google.

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    1. set up Google alerts to stay ahead in your industry

    ]]>     http://www.lumoriant.co.uk/trending-stories-curve/feed/ 0     Don’t think about SEO first – think about your audience http://www.lumoriant.co.uk/seo-audience/ http://www.lumoriant.co.uk/seo-audience/#comments Sat, 12 Sep 2009 19:48:09 +0000 admin http://localhost/lumoriant/wordpress/?p=176
  • Trending stories – being ahead of the curve
    • ]]>     In many industries there is a real pressure for website owners and managers to drive traffic, leads and sales. Often search engine optimisation SEO is hailed as a panacea to ensure good rankings on search engine results pages SERPs.

    However if you are tempted to storm off down this route, stop and reflect on some key questions.

      Have you first considered your site users and the needs of different visitor audiences?
      Is your current content strong enough to engage 1st time visitors?
      Is there enough additional content to provide a compelling reason for visitors to return?
      Does your site provide the right visual appeal for your market?

    If the answer to these question is YES than approach SEO in a structured way. Look at improving on-page factors first such as page titles, headings, link anchor text, body copy and image alt tags. However do all of these things with actual users in mind.

    Think about what they will be searching for. Think about the flow of your pages and your signposting through the site. Answer their original search query, then make them want to stick around to explore the rest of the site.

    For anyone looking for a great summary of on-page factors to look at, SEOmoz produced this guide.

    The post outlines the approach to take to optimising

    HTML Head Tags
    Page Title
    Meta Description
    Meta Keywords
    Meta Robots
    URL structure
    Body Tags
    Keyword use and keyword density
    H1 tags
    Alt tags
    Image names and filenames
    Internal linking

    Whilst these factors will have an impact they are not as important as

    The trust and authority of the domain
    The quality of the content
    The quality and relevance of inbound links (especially the anchor text) to the site

    Google ranking factors according to SEOmoz
    You an find the full SEOmoz article here

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    1. Trending stories – being ahead of the curve

    ]]>     http://www.lumoriant.co.uk/seo-audience/feed/ 0     Think Visibility Leeds http://www.lumoriant.co.uk/visibility-leeds/ http://www.lumoriant.co.uk/visibility-leeds/#comments Fri, 11 Sep 2009 12:09:30 +0000 admin http://localhost/lumoriant/wordpress/?p=166 Lumoriant will be attending the Think Visibility event in Leeds on 12th September 2009.

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    ]]>     http://www.lumoriant.co.uk/visibility-leeds/feed/ 0     Mams and Prams Fitness Club http://www.lumoriant.co.uk/mams-prams-fitness-club/ http://www.lumoriant.co.uk/mams-prams-fitness-club/#comments Fri, 11 Sep 2009 09:11:14 +0000 admin http://localhost/lumoriant/wordpress/?p=140 Wordpress design and build. Mams and Prams Fitness Club is the fun way to get back to fitness after having a baby. Mams and Prams is a full body workout, combining aerobic exercise with a range of toning exercises designed to strengthen and tone core muscle groups working towards postnatal fitness.

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    ]]>     http://www.lumoriant.co.uk/mams-prams-fitness-club/feed/ 0     Busy Bees Playgroup http://www.lumoriant.co.uk/busy-bees-playgroup/ http://www.lumoriant.co.uk/busy-bees-playgroup/#comments Fri, 11 Sep 2009 08:25:52 +0000 admin http://localhost/lumoriant/wordpress/?p=125 A simple but effective Wordpress site for a local playgroup Busy Bees. Logo design.

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    ]]>     http://www.lumoriant.co.uk/busy-bees-playgroup/feed/ 0     Vicaring http://www.lumoriant.co.uk/vicaring/ http://www.lumoriant.co.uk/vicaring/#comments Thu, 10 Sep 2009 12:21:02 +0000 admin http://localhost/lumoriant/wordpress/?p=106
  • set up Google alerts to stay ahead in your industry
  • Trending stories – being ahead of the curve
    • ]]>     Design and build of a Wordpress based site to house an extensive catalogue of Christaian sermons. Searchable by topic, biblical reference and liturgical date.

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    1. set up Google alerts to stay ahead in your industry
    2. Trending stories – being ahead of the curve

    ]]>     http://www.lumoriant.co.uk/vicaring/feed/ 0     set up Google alerts to stay ahead in your industry http://www.lumoriant.co.uk/set-google-alerts-stay-industry/ http://www.lumoriant.co.uk/set-google-alerts-stay-industry/#comments Thu, 10 Sep 2009 10:07:29 +0000 admin http://localhost/lumoriant/wordpress/?p=101
  • Google’s adword toolkit
  • Trending stories – being ahead of the curve
    • ]]>     Google alerts are a great way to find out what’s happening about any specific topic area right now. They are really easy to set up and are one of the quickest ways to stay up to date on internet mentions about your brand or product or your competitors or just what the buzz is around a particular topic.

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    1. Google’s adword toolkit
    2. Trending stories – being ahead of the curve

    ]]>     http://www.lumoriant.co.uk/set-google-alerts-stay-industry/feed/ 0     Google’s adword toolkit http://www.lumoriant.co.uk/googles-adword-toolkit/ http://www.lumoriant.co.uk/googles-adword-toolkit/#comments Thu, 10 Sep 2009 10:04:48 +0000 admin http://localhost/lumoriant/wordpress/?p=99
  • set up Google alerts to stay ahead in your industry
    • ]]>     Google Pay per click advertising is a great way to get your product or brand noticed online aswell as driving sales and new business. Google’s adword toolkit is a great way for those who want to learn about pay per click advertising in a structured and ste by step way

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    1. set up Google alerts to stay ahead in your industry

    ]]>     http://www.lumoriant.co.uk/googles-adword-toolkit/feed/ 0     Lumoriant move to new offices http://www.lumoriant.co.uk/lumoriant-move-offices/ http://www.lumoriant.co.uk/lumoriant-move-offices/#comments Thu, 10 Sep 2009 10:00:27 +0000 admin http://localhost/lumoriant/wordpress/?p=97 Lumoriant web marketing has moved to new offices in Harrogate town centre. The shared offices at 104 Station Parade are close to the picturesque Stray but also very central to the town centre so ideal for client meetings or anyone travelling by car, public transport or by foot.

    The offices have a well equipped meeting room for workshops or meetings.

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