Lumoriant web marketing» seo tips Archives – Lumoriant web marketing http://www.lumoriant.co.uk web marketing and seo services in Harrogate North Yorkshire Fri, 05 Feb 2010 21:38:19 +0000 http://wordpress.org/?v=2.9.1 en hourly 1 Don’t think about SEO first – think about your audience http://www.lumoriant.co.uk/seo-audience/ http://www.lumoriant.co.uk/seo-audience/#comments Sat, 12 Sep 2009 19:48:09 +0000 admin http://localhost/lumoriant/wordpress/?p=176
  • Trending stories – being ahead of the curve
    • ]]>     In many industries there is a real pressure for website owners and managers to drive traffic, leads and sales. Often search engine optimisation SEO is hailed as a panacea to ensure good rankings on search engine results pages SERPs.

    However if you are tempted to storm off down this route, stop and reflect on some key questions.

      Have you first considered your site users and the needs of different visitor audiences?
      Is your current content strong enough to engage 1st time visitors?
      Is there enough additional content to provide a compelling reason for visitors to return?
      Does your site provide the right visual appeal for your market?

    If the answer to these question is YES than approach SEO in a structured way. Look at improving on-page factors first such as page titles, headings, link anchor text, body copy and image alt tags. However do all of these things with actual users in mind.

    Think about what they will be searching for. Think about the flow of your pages and your signposting through the site. Answer their original search query, then make them want to stick around to explore the rest of the site.

    For anyone looking for a great summary of on-page factors to look at, SEOmoz produced this guide.

    The post outlines the approach to take to optimising

    HTML Head Tags
    Page Title
    Meta Description
    Meta Keywords
    Meta Robots
    URL structure
    Body Tags
    Keyword use and keyword density
    H1 tags
    Alt tags
    Image names and filenames
    Internal linking

    Whilst these factors will have an impact they are not as important as

    The trust and authority of the domain
    The quality of the content
    The quality and relevance of inbound links (especially the anchor text) to the site

    Google ranking factors according to SEOmoz
    You an find the full SEOmoz article here

    Related posts:

    1. Trending stories – being ahead of the curve

    ]]>     http://www.lumoriant.co.uk/seo-audience/feed/ 0     set up Google alerts to stay ahead in your industry http://www.lumoriant.co.uk/set-google-alerts-stay-industry/ http://www.lumoriant.co.uk/set-google-alerts-stay-industry/#comments Thu, 10 Sep 2009 10:07:29 +0000 admin http://localhost/lumoriant/wordpress/?p=101
  • Google’s adword toolkit
  • Trending stories – being ahead of the curve
    • ]]>     Google alerts are a great way to find out what’s happening about any specific topic area right now. They are really easy to set up and are one of the quickest ways to stay up to date on internet mentions about your brand or product or your competitors or just what the buzz is around a particular topic.

    Related posts:

    1. Google’s adword toolkit
    2. Trending stories – being ahead of the curve

    ]]>     http://www.lumoriant.co.uk/set-google-alerts-stay-industry/feed/ 0