In many industries there is a real pressure for website owners and managers to drive traffic, leads and sales. Often search engine optimisation SEO is hailed as a panacea to ensure good rankings on search engine results pages SERPs.
However if you are tempted to storm off down this route, stop and reflect on [...]

Google alerts are a great way to find out what’s happening about any specific topic area right now. They are really easy to set up and are one of the quickest ways to stay up to date on internet mentions about your brand or product or your competitors or just what the buzz is around [...]